A R Rahman The Legend

New Delhi, March 14, 2009: Aam admi, Rahman’s Jai Ho and Congress party. Congress seems to have got a perfect slogan in Jai Ho for general elections. Allah Rakkha Rahman’s success in Slumdog Millionaire in being cashed in by a political party in the forthcoming general elections.

And by the way the party has bought copyright for the super hit song Jai Ho. The song is hit and it is fresh in people’s mind and so Congress party is trying to use the song in the best way possible.

But one thing is not sure and that is as to how much the song will help the Congress in the forthcoming Lok Sabha elections. During last general elections the BJP had tried to sell the idea of India shining.

But the nation refused to buy the catchword at that time. Now everyone is asking if Jai Ho will bring votes to the Congress or give a similar fate to the party that the BJP got in the last Lo Sabha elections.

In the meantime there are indications that besides Jai Ho Congress party will build up its election campaign around the aam admi (common man) but its allies in the UPA are unlikely to find place in the propaganda war against the NDA at the national level. The central theme of the campaign is the common man, said a party strategist involved in the campaign strategy.

The Congress in order to woo the electorate has made a three minute film. Set to the tune of the Oscar winning song Jai Ho, the three one-minute spot films highlight the advances made by the aam aadmi under the Congress tutelage. The films focus on the 60-year heritage of the party and its achievements over the last five years.